VW Set to Launch Brand-Rebuilding Campaign

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VW Set to Launch Brand-Rebuilding Campaign

By David E. Zoia
WardsAuto.com, Jan 24, 2008 9:55 AM

Key pieces of the VW strategy to nearly quadruple its sales include offering a broader range and more American-focused product lineup, improving quality and boosting the performance of its U.S. dealer body.

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