Solstice Promotion Trumps Oprah Giveaway

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Solstice Promotion Trumps Oprah Giveaway

By Jim Mateja
WardsAuto.com, Apr 20, 2005 12:00 PM

Pontiac’s website traffic jumped 1,400% following the promotion on “The Apprentice,” and 1,000 certificates to be the first to buy a special edition of the car were gone in 41 minutes.

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