Pontiac’s Oprah Giveaway, Hit or Miss?

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Pontiac’s Oprah Giveaway, Hit or Miss?

By Drew Winter
WardsAuto.com, Feb 23, 2005 12:00 PM

There’s no question Pontiac got everyone’s attention with its innovative giveaway of nearly 300 cars on the “Oprah Winfrey” show, but the strategy hasn’t escaped criticism.

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